Post written by Iván Cabezuela and Manel Pujol
A little less than two years ago, we started Samara with a very clear mission: to create a superior energy model for consumers in their homes. Since then, our goal has been to help more and more people become independent from the big companies, pay less for their energy, make their homes more sustainable, and access better service.
Two years later, we are more convinced than ever of the need and opportunity that lie ahead. According to the Spanish Energy Regulator CNMC, the energy sector is the second-worst rated by customers in Spain and is also the worst rated in Europe. Consumers dislike electric companies due to high prices, lack of transparency, and poor customer service. At the same time, we are on the brink of a major change in Europe, where in the next six years, over 100 million homes will adopt new green technologies to generate and manage energy within their homes.
In this context of rapid change and the adoption of new technologies, the need that led us to found Samara is accelerating: to be an energy company that places the consumer at the center and develops the technology that allows them to manage this new home ecosystem in a simple and transparent way.
In these nearly two years of operations, we have grown rapidly, expanding to cover 74% of the national territory, and at the same time, starting to create a model different from what exists today. We are very pleased to be a company valued by our customers with 4.9/5 on Google.
Financing round led by technology and sustainability-focused european funds
This week, we announce a capital increase of €9 million to accelerate our mission. The round has been led by international funds Green Generation Fund and Move Energy, together with the impact fund Ring Capital, as well as Athletico Ventures, a capital fund for athletes and sportspeople. Additionally, both Seaya and Pelion Green Future, the technology and sustainability-focused funds that led the pre-seed and seed rounds, have participated again on this round.
Our priorities include continuing to develop our product for neighborhood communities, further geographic expansion, developing our technology platform, and accelerating the transition to renewable heating. We also aim to reach all market segments with our financing solutions.
Last, but no least, we want to thank all the customers who have trusted Samara so far. It is for and because of you that we work every day with the utmost enthusiasm to do things right and overcome the obstacles that still exist to facilitate the transition to self-consumption and the adoption of these technologies. We hope to share many product updates soon and continue offering the best possible service.
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